The fashion industry is extensive and includes very specific styles of photography. Hence, I did a research on the various types of fashion photography: editorial fashion photography, high fashion photography and street fashion photography.
Editorial fashion photography is where the model presents clothing you might not wear everyday but wish you did. Editorial shoots generally tell the storyline of the product or the brand or even show a current trend. When doing an editorial shoot it is essential to have the best camera preferably a DSLR and lens (75mm f/1.8 prime lens) along with a simple, portable gear package with basic lighting equipment.
High fashion photography focuses not only on selling and exhibiting the garments but also selling and showcasing the creative vision of all the parties involved from the clothing designer to the makeup artist and hairstylist. Lighting plays a very important role in high fashion photography. A high importance is also given to the colour palette used.
Street fashion photography on the other hand focuses on what people are wearing and the way it is styled in the real world. When taking these photographs it is better to feature real people on the street or even any outdoor landscapes like the beach etc. and take the photos candidly. Ensuring that the sky is clear and using natural lighting in the morning time is better suited.
In completing the research I was able to get an understanding of the various types of fashion shoots taken and was able to ponder more on what shoot would be suitable for my fashion magazine and its feasibility in terms of equipment and lighting. However I was quite intrigued by editorial fashion photoshoots and the idea of telling a story through fashion and photography.
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