As I had no idea what editorial photography looks like I decided to do an analysis of the outputs from an editorial photoshoot. For my analysis I chose the Vogue editorial “In Nature” by Stella Asia Consonni for CONAI.
The following photographs are the end result of Italian Photographer and Creative Director Stella Asia Consonni’s interpretation of Caterina Zhou’s collection ‘One more Life’.
[Editorial Photos from PhotoVogue by Stella Asia Consonni.]
The main purpose of editorial photographs is to tell a story, and here I would say that Consonni has done it successfully.
Analysis:
Her shots poetically highlight Zhou’s environmentally friendly, upcycled fashion line, by dedicating each of models’ costumes to packaging materials such as steel, aluminium, paper and cardboard, wood, plastic and glass. She has used the natural environment as her shooting location, thereby creating powerful meanings through the shots. The mix of aerial shots, wide shots and high angle shots makes the story conveyed a lot more compelling. Her photographs invite the audience to reflect on their responsibility towards the health of the planet and encourage them to play an active role in bringing about positive changes.
Learning outcome:
Through this analysis I was able to understand how powerful messages can be conveyed through photographs if adequate attention is paid to all the important elements such as the frame compositions, location and even the costume and makeup. This was very helpful for me to create my own concept for the shoot and had me focusing a lot on the mise-en-scene elements.
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