Developing The Magazine Moodboard

 

Mood boards are intended to refine one’s ideas and communicate it to others. Mood boards can either be done physically using foam papers and cardboards or digitally on softwares like Canva, Milanote or even Photoshop. I decided to do a digital mood board as it is convenient and more efficient as my project is online-based. 


I started building the aesthetic for my magazine by creating my own colour palette, as I could not find what I wanted on the Adobe colour website. I downloaded an image that inspired me from Pinterest and extracted the colours in it, using the eyedropper tool on Adobe Illustrator.



[Time-lapse of making the colour palette for my moodboard on Illustrator.]

[Image of the final colour palette developed on Illustrator.]

I had already made a Pinterest board with my early sources of inspiration when I initially got this idea. This Pinterest board included fan arts, fashion editorial shoots, vintage illustrations, architecture, objects, movie mise-en-scene and even clothings that I found inspiring. From what I'd read on How to Make a Moodboard: Step-by-Step Guide it was important to focus on the typography I'll be using on the mood board as well.


[Screenshot of my Pinterest Board with Inspirations.]


Thus, I proceeded to pick some fonts from https://www.fontspace.com/ that inspired me and I tried it out on Illustrator to see how they turned out. I wanted to include vintage font faces on the mood board as I wanted the typography to connote the timeline of the story.


[Trying out fonts on Illustrator.]


Now that I had all my elements for the mood board I moved on to reviewing, curating and presenting it on my board. I used the Milanote online site to make my mood board, as it had more nuanced templates and creative tools compared to Photoshop. I paid more attention to choosing elements that come together harmoniously, yet stick to the colour scheme and reflect the aesthetic of the series. As a cohesive colour palette was of utmost importance, I disregarded all the elements that clashed with it.


[All images used were taken from Pinterest. Texts are quotations from the 'A Court of Thorns and Roses' book series.]


With that I was able to develop my final mood board that would be guiding me throughout my future creative decisions and gives me clarity before starting to buy the materials for the production.

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